Agricultural Growth - The Holistic Approach
Our Goal: To develop or open up new markets for agricultural based commodities in Africa.
What We Do
We use our expertise and networks to carry out a comprehensive analysis of what each commodity market and each of its participants need in order to overcome key constraints to trade. Such needs could include improved infrastructure, greater knowledge of prices or more productive farming inputs.
We then pioneer the development of new channels of communication and information exchange between all market participants to build partnerships and foster a mutual understanding of needs and obstacles across the value chain. Crucially, Prorustica is a neutral partnership builder in this process.
We then use our experience, our expertise and our wide network of partners to help design and implement innovative and sustainable financial and investment solutions to overcome observed obstacles and fulfill common commercial and social objectives. This includes the pioneering of essential Public Private Partnerships (PPPs) which lead to the raising of finance, the sharing of risks, and of course, the sharing of rewards.
We focus on addressing the constraints of ALL participants in each commodity market. This means an approach which encompasses THE WHOLE of the commodity value chain.
Success is measured in the brokering of partnerships and design of solutions which fulfill the commercial and social objectives of private and public sector participants including farmers
We place great importance on facilitating greater access to markets and improved prospects for small-holder farmers and their wider communities.
Once implemented and consolidated, Prorustica helps to make sure that successful projects and systems are then scaled-up to the national and international level to ensure the greatest possible returns to investment and coordination. The gains in efficiency, growth and poverty-reduction are vast.
With our help, private sector participants, governments and donors can achieve their objectives of commodity market growth, of greater food production, and accelerated poverty-reduction.
