Partnership Brokering & PPPs
The development of agricultural markets in Africa is dependent upon making the most of all possible partnerships and collaborations to ensure that expansion is coordinated, risks are shared, and investments are complementary and sustainable.
Prorustica specialise in brokering these partnerships. We help forge relationships and coordination between all value chain participants. This enables participants to plan, share risks and define clear roles and responsibilities, therefore achieving stronger linkages between all market intermediaries. Through partnership it becomes possible to source finance where it’s needed, to share resources, to better coordinate resource allocation, and to create increasing cost efficiencies.
Prorustica is taking the lead in the development of some of the most innovative partnerships in sub-Saharan Africa. Central to this is bringing about practical ways of coordinating public and private resources, including finance, to overcome the constraints faced by all participants in the commodity market.
The reality is that public funds and resources are needed to compliment private investment. Prorustica, in a strictly neutral role, is a pioneer in forging these crucial Public Private Partnerships (PPPs).
PPPs are essentially collaborative agreements between interested private sector participants, donors, and governments. PPPs encourage strategic dialogue and complementary investment among partners. Partners are able to identify common objectives and needs and then design the necessary coordinated investment plans and resource-sharing to meet these objectives and needs.
The benefits of PPPs are significant:
- Understanding of market needs is improved across all partners
- Finance is more readily sourced because investment costs are shared and risk is shared
- Resources are coordinated and efficiencies in the market are maximised
- Most crucially, opportunities are shared so that mutual commercial and social objectives begin to be realised
Successful partnerships are the best way to meet the challenges facing agricultural markets in Africa. By taking a comprehensive and approach to analysing and addressing the constraints across the market and addressing them collaboratively, markets can grow, production can increase, and incomes can rise, to the benefit of everybody involved.
Prorustica specialises in brokering these partnerships. Prorustica also specialises in helping the scale of partnerships and investments match the scale of ambition and opportunity which exists in African agriculture. These partnerships work and their opportunities are vast. Prorustica is helping to lead the way.
