Value Chain Analysis

Focusing on specific agricultural commodity markets, Prorustica use comprehensive value chain assessment as a tool to analyse the constraints inhibiting growth in that market.

This means analysing and understanding the problems and limitations faced by ALL market participants – from international input providers to local small-holder farmers.

• Careful analysis and effective, inclusive communication allows for a detailed understanding of the obstacles facing each participant in the market as well as the potential opportunities which also exist
• Through this analysis we are able to create a platform of communication for all market participants to improve their understanding of each other’s roles and responsibilities in the market
• This helps to define and allocate operational and financial risk and to subsequently develop an action plan which delivers successful results based on financial risk-sharing and complementary initiatives from all partners along the value chain
• Each partner’s investment must be complimentary and supportive of the value chain, providing mutual reassurance among all value chain participants that the necessary and complimentary investments are being made all along the value chain
• The achievement of such an approach is to simultaneously understand and address inefficiencies and difficulties both from the viewpoint of individual participants and from the perspective of the commodity market as a whole. The outcomes are clear - greater overall efficiency, profitability and the prospect of improved livelihoods for all of those involved